Before a single line of code gets written, before anyone is even assigned, a project has to survive something almost nobody talks about. The funding process. It happens in rooms most people never sit in, and it decides which projects live and which ones quietly die before they start.
Most people assume that if a project is a good idea, it should get funded. But nobody is evaluating your project on its own. They are weighing it against every other good idea in the building competing for the same limited pot of money. Once you understand that, you stop being confused about why projects get approved or killed.
In this video, I cover:
- The four-part business case: problem, options, cost, and return
- Why a weak problem statement kills more good projects than cost ever does
- CapEx vs OpEx, and why the bucket the money comes from decides the answer
- The sponsor, the steering committee, and the budget cycle
- The five predictable reasons projects actually die
- The team that got laughed out of the room, then funded with the same idea
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